“If there’s one thing I want to say to all the marketers out there creating photos for people age 65: 65-year-olds look like they’re in their 40s! The 60s are the new midlife. We’re living to 100 and beyond—so we need to rethink health and finances. At 65, many are still working and thriving. It’s time to break the old rules and design life on our own terms.”

Jessica Perez is the driving force behind Jessica Perez Consulting, a firm dedicated to helping startups, small businesses, & entrepreneurs.

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