“If you like your coffee, I say that coffee is the smell of money. When I go to the coffee shop and I'm spending $4, I'm with somebody I love, I'm building a new relationship, I'm doing a business deal. Coffee is an investment for me. If coffee makes you feel good, buy your coffee. But you need to find a way then to make $3 more per day. Don’t budget yourself to financial freedom—let’s make more money doing what you enjoy.”

John C. Morley’s journey as an international press member spans over seven years, marked by a steadfast commitment to truth in media. Driven not by self-importance, but by an unwavering dedication to authenticity in storytelling, John distinguishes himself in an industry often swayed by hype. Rather than taking claims at face value, he persistently seeks real evidence behind grand statements—never satisfied with hearsay, but pushing for verified facts.