“If you like your coffee, I say that coffee is the smell of money. When I go to the coffee shop and I'm spending $4, I'm with somebody I love, I'm building a new relationship, I'm doing a business deal. Coffee is an investment for me. If coffee makes you feel good, buy your coffee. But you need to find a way then to make $3 more per day. Don’t budget yourself to financial freedom—let’s make more money doing what you enjoy.”

The Dangers of "Chasing Yummy" in Business Strategy: "If you want to go outside your strategy, you're 'chasing yummy,' right? It feels so good to do, but probably you should spit it out is what you should do, because it's not yielding any strategic advantage." Startup Failure Rates and Differentiation: "They don't take the due diligent time to actually do the differentiation work up front."

We have an incredibly inspiring conversation lined up with Kevin Palmieri, the founder and co-host of the Next Level University podcast.