top of page

Focus On Marketing: Humanizing Brands, A Conversation with Marketing Executive Ashley Richards





The Power of Humanizing Your Personal or Company Brand: A Conversation with Marketing Executive Ashley Richards


In today's digital age, the role of marketing and branding has evolved significantly. No longer is it simply about promoting products or services, but it's about building connections, telling stories, and engaging with the audience on a more personal level. In a recent episode of The Amber Stitt Show, Ashley Richards, a seasoned marketing executive, provides valuable insights into the power of humanizing brands and the impact it has on business success.


With over 15 years of experience in marketing, Ashley has a deep understanding of the evolution of the industry. She shares her journey into marketing, starting right out of high school and gradually working her way up the corporate ladder. However, it was when she faced the conundrum of choosing between being a stay-at-home mom and pursuing her career that she realized there was a need for a middle ground. This led her to carve out her own path by starting her marketing company, E Squared Marketing, and creating a working environment that allowed her to balance her passion for marketing with her responsibilities as a mother of two young children.


One of the key takeaways from Ashley's conversation is the importance of humanizing brands. She emphasizes the shift in marketing towards creating genuine connections and engaging with audiences on a more personal level. Ashley advocates for authenticity and vulnerability in brand representation, highlighting the power of storytelling and sharing the human side of a business. As she puts it, "So I think if you test it and you taste the waters, you're going to say, 'Oh, wow,' right? This is where the connection is."


Ashley's approach to marketing aligns with the changing landscape of digital platforms. She encourages businesses, big or small, to inject a bit of personal touch into their branding efforts. By pulling back the curtains and showcasing the human side of the business, companies can forge stronger connections with their audiences. The podcast episode delves into how this approach is not only applicable to business brands but also personal brands, emphasizing the significance of personal branding in today's professional world.


She shares a compelling example of the impact of humanizing a brand through the story of a renowned company that responded to a customer's experience with their product. The authenticity and personal touch from the company's CEO resonated with audiences, resulting in a surge of positive engagement and brand loyalty. This narrative underscores the profound impact of showing the human side of a brand in building trust and fostering meaningful connections.


Furthermore, the podcast highlights Ashley's initiative, "E Squared Cares," through which her company partners with different nonprofits each month to give back to the community. This demonstrates how humanizing a brand isn't just about connecting with customers but also about making a positive impact in the community and embodying values that resonate with the target audience.


The conversation with Ashley Richards offers insightful takeaways for anyone looking to enhance their brand's visibility and engagement. By humanizing a brand, businesses can create a more relatable and authentic image that connects on a deeper level with their audience. As the digital landscape continues to evolve, the significance of storytelling, authenticity, and personal connections in branding becomes increasingly evident.


In conclusion, Ashley Richards presents a compelling case for the power of humanizing brands in today's marketing landscape. It's not just about what the brand offers but also about the values it represents and the connections it fosters. By leveraging personal storytelling, vulnerability, and authenticity, businesses can create a more meaningful and impactful presence in the digital sphere, ultimately driving success and fostering strong, lasting relationships with their audience.


Timestamped Overview:

00:00 Longtime desire to bring confidence on camera.

04:46 Strive for growth and never be content.

07:42 Empowerment through mentorship and financial knowledge.

09:22 Advocacy movement for financial planning and investment.

12:46 Teams create video to welcome new hires.

18:45 Showing our legacy and values to family.

21:45 Encourage humanization and vulnerability on social media.

22:31 Focus on core following, not vanity metrics.


🔗 Connect with Ashley Richards and E Squared Marketing:

- Social Media: @ESquaredMarketing

- Community Outreach and Nonprofit Partners: https://www.esquaredmarketing.com/esquaredcares

Comments


bottom of page